Fostering Sustainable Behaviors Workshop • Dec 3-5

Introductory Workshop
December 3-5

The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviors that protect the environment. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad-scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. This workshop, or another introductory workshop delivered by Dr. McKenzie-Mohr, is a mandatory prerequisite for attending advanced community-based social marketing workshops by Dr. McKenzie-Mohr.

Who Should Attend?

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors -- such as those involved in waste reduction, electrification, conservation, water and energy efficiency, transportation, and watershed protection -- you will find these workshops invaluable.

Note: This workshop is being held virtually over Zoom and consists of three four-hour sessions spread over three days. To accommodate attendees from across North America, the sessions begin at 8:30 am Pacific and finish at 12:45 pm on each day. We encourage you to register early both because we have a limited number of early-bird spaces at our reduced rates and because we limit the number of registrants. We expect the workshop to fill. Each participant will receive a certificate of completion following the workshop(s). Prices are in USD.

Dr. Doug McKenzie-Mohr

For over three decades, Dr. Doug McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing and the author/co-author of three books on the topic. One of these books, “Fostering Sustainable Behavior,” has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment. Doug is also the author of the Fostering Behavior Change Minute newsletter, which is read weekly by nearly 20,000 subscribers. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He is a former Professor of Psychology and currently an adjunct professor at the University of Victoria and Royal Roads University in Canada. More than 75,000 program managers have attended workshops on community-based social marketing that he has delivered internationally.